Whenever someone look for a product or service, they turn to the search engine to find out the best. They type in the search term or the SEO keyword in search engine and clicks on the top results. If you aren’t in these top results you are missing around 80% of the customer base.
The most important thing that any business wants is awareness and engagement over their website. Because if consumers are not aware of what you are selling and not interacting with your website, there would be zero sales.