As 2019 is here, It’s the perfect time for the entrepreneurs to start your business on the major scale and in order to get your business successful, you will need to go digital. while you go digital you will need to hire a digital marketing agency or a digital marketing expert freelancer. But how to determine whether you need to hire a digital marketing agency or a standalone freelancer. In this article, we will be sharing our views on whom you should hire a digital marketing agency or a digital marketing freelancer.
Why Hire A Digital Marketing Agency
Digital marketing is an investment and often a vital investment. You must spend your money wisely and should trust it on someone who has the experience of generating results. Hiring a marketing agency is always a better option as they have worked with multiple industry niches and the team they have has multiple years of experience. A digital marketing agency has multiple certifications and they have hands-on experience with Search Engine Optimization, Paid Search Ads, Google Display Ads, Social Media, Content Marketing, etc.
When you go for a digital marketing agency, you get access to a whole team of professionals on a budget price and it’s always better than forming your in-house team. Why you should pay a complete digital marketing team when you can get access to a team on the price of one. Hiring 2 digital marketing experts, a graphics expert, a social media expert, and a PPC expert will cost you somewhere around 20K – 25K USD and you can hire a digital marketing agency in half price for the whole year. So it’s better to hire a Digital marketing agency in the initial stage of your business and once your brand has been established then you can move forward with establishing an in-house team.
A Digital Marketing Agency is fully aware of what will work for your business and what won’t. A digital marketing agency has a wide range of clients and knows what is working currently and what to try next. Marketing agencies know how to derive the results for your business and what are the best options that your marketing campaign require.
Since the digital marketing agencies have dealt with multiple niche industries they have a better understanding of measuring your competitors. Competitor analysis requires multiple tools and analyzing a competitor can be expensive and time-consuming but as the digital marketing agencies already have access to these tools they provide you with more accurate results about your competitor success.
There are 100+ tools available that can help you to increase productivity and performance. But, these tools are very costly and a single digital marketing expert can’t have them all. While on the other hand Digital marketing agencies already have these tools as they work with different high budget clients.
We hope this post has given you the idea of why you need to hire a marketing agency for your business. But if you already have your in-house team settled, make sure they adhere to the above-mentioned things. In case you have changed your mind and want to hire a digital marketing agency, we are always here to help.