Whenever someone look for a product or service, they turn to the search engine to find out the best. They type in the search term or the SEO keyword in search engine and clicks on the top results. If you aren’t in these top results you are missing around 80% of the customer base.
But as we all know different people different habits, So people use multiple different word combination or phrases to search out what they need. That’s exactly why you need to find all those keywords that your potential customer may be searching. You can either use few SEO Tools that an help you in keyword research or you can use below method.
Step 1: Finalize seed keywords
A seed keyword is a term that we use to describe the base keywords in your SEO keyword research. Instead of assuming the search terms yourself, you can search out your competitor and find out what are basic keywords that you need to target.
Step 2: Find new keywords
To find out the new SEO keyword you can use the following two proven methods.
1.Use multiple research:
We always suggest using multiple tools and methods when researching the best SEO keyword for your products. If you feel that you can find more keywords then repeat the steps and each method can provide you with hundreds of keyword suggestion.
You can use the keyword research tools like Google Adwords keyword planner, Keyword Everywhere, KWfinder, etc. To get a list of suggestions for keywords that you want to target.
You can also take the keyword ideas from the autocomplete feature of search engines. Just type in some part of the keyword and the search engine will show you related queries and you can select the best for you.
Always try to find all the potential combinations and misspelled variants of your target SEO keywords that your customers might be searching for.
2. Add brand names:
When you are just starting out with the SEO you will find some generic keyword suggestions. It’s always a good idea to make the keywords more customized. You can do this by using your business name or local modifier with the keyword.
Step 3: Choose efficient terms
At the initial stage of the SEO keyword research, the basic and most crucial two factors that you need to look at are Keyword searches and keyword competition. Mostly the keywords that have a high number of searches also have high competition.
So in order to find the most efficient terms, we use the KEI formula (keyword efficiency formula).
Below are some of our hand used tips:
- Avoid High Competition:
- If you are a new business who is just starting with the SEO of your business website, you would want to simply remove all those keywords that have high competition even though they have good KEI. It would be perfect if you ignore them just for now. With more than thousands of sites that are competing for those keywords. It’ll be good to let them rest and rank high for other terms.
- Best KEI Keywords: So now you have put the high competition keywords on the side. It’s time for you to find the keywords that have the best KEI. Because these are the one that will help you with the traffic to your website. So optimize them with the hard effort.
Step 4: Analyze difficulty
By now, you will have the list of keywords with promising KEI value and with low competition. Now it’s time to find out the keyword difficulty and see if the low competition is affecting the quality of keywords.
Step 5: Keyword mapping
Now that you have the most cost-effective SEO keywords for your SEO campaign, Now it’s time to draw a keyword map and distribute the keywords between the website pages.
You’re all set!
Now that you’re done with your SEO keyword research! In this perfect SEO word, you’d be looking at the list of high KEI and low difficulty. But we all know that SEO is not a bed of sweets. The search engine is evolving every day and in order to get those keywords, you need to optimize your website regularly.